It’s hard not to feel overwhelmed at the prospect of updating your blog, Facebook Page, Twitter or Google+ account on a regular basis. As my clients know, I am not going to tell you to do everything, to blog every day, etc etc. (I can’t blog every day, why should I expect you to? We all have lives!)
What’s worse, the “landscape” of social media — what’s new, what’s hep — changes all the time. What’s the hot thing now, and what will it be in six months? What stupid change will Facebook make next?
Rather than post a long explanation of the various networks, how to use them, and have it be outdated by August, I thought you might appreciate some specific linked articles, to bookmark now and read at your convenience. I’ll do my best to curate the most helpful ones on a monthly basis.
Right now, the most common questions I field are regarding the new Facebook Timeline (all Facebook Pages were upgraded to Timeline on March 31.) How do you use it, how do you make it your own? Here are some ideas to get you started:
- 5 Ways Businesses Are Using Facebook Timelines
- 5 things brands must know about Facebook Timeline
- How to create a Facebook page that’s irresistible to fans
And here’s a more general one on building your audience, no matter what the platform — call it a social media “best practices” tutorial. (Or in other words: how to act like a normal human being, and not sound/act like a faceless spambot, while promoting yourself or your business.)
I hope you find these useful! If you know of a helpful article about social media, blogging, etc — something to feature in a future post — please share it with me in the comments!
